Understanding “Social Co-Creation” and its Role in Business Development
Exploiting social technologies for marketing has now become commonplace with a bevy of businesses piloting through the immensely crowded SM platforms to catch their prospects. Even the most...
View Article3 Reasons Why You Should Use Social Co-Creation To Develop Better Products
Despite the glistening hoopla surrounding the utility of social co-creation in building a robust consumer product strategy (CPS), companies are still not applying the concept to good effect.
View ArticleThe New Paradigm of Marketing – A Shift to Marketing 2.0
There is an incessant buzz about broadening the scope of online marketing to include social technologies. The arrival of social technologies along with the new-age platforms, such as smartphones and...
View ArticleCracking the Social Media Puzzle….What Else You Need to Sharpen Your Teeth
Accounts of applicability of social media in bringing customers closer to businesses have become cliche over the time. This feverish pitch about the application of social media in marketing has reached...
View ArticleNewtonian Laws and Marketing 2.0 – An Intriguing Intersection
The change in marketing paradigm after the advent of the social media and smartphones is something that makes the application of Physics in Marketing somewhat more gripping. Let’s kick off with the use...
View ArticleA Peek Into Some Productivity-Boosting Google Apps Features
Google Apps as a robust cloud-based collaboration services suite that helps organizations in enhancing their efficiencies. It has established itself as an information architecture of choice. In fact,...
View ArticleSocial Media Brand Monitoring : Why It's Critical Than Ever
The advent of new-age brand monitoring tools have made it easier for businesses to supervise and influence social media in an effective way. These are automated software tools that enable SM...
View ArticleUnderstanding “Social Co-Creation” And Its Role In Business Development
Social co-creation can be seen at all the eight stages of what is popularly being referred to as the New Product Development. All these stages are categorized under three broad points viz Idea...
View ArticleA Peek Into Some Productivity-Boosting Google Apps Features
Google Apps as a robust cloud-based collaboration services suite that helps organizations in enhancing their efficiencies. It has established itself as an information architecture of choice. In fact,...
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